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Tourism Ministry engages media on Sustainable Eco-Tourism

By Ibrahim Tarawallie

The Ministry of Tourism and Cultural Affairs has in collaboration with the National Tourist Board engaged media practitioners on the need to promote sustainable Eco-Tourism in advancing the Sustainable Development Goals and Climate Change in Sierra Leone.

The workshop at the Family Kingdom Resort brought together journalists from across the country who deliberated on the theme; “The role of the media in linking Eco-Tourism in Sierra Leone.

The event is been hosted with support from the United Nations Development Programme (UNDP) under the Global Environmental Finance (GEF) funded project.

Presidential Adviser on Culture and Heritage, Raymond De-Souzer George stated that positive partnership will help the country to enhance development in the tourism sector.

He described the media as a catalyst for development and according to him, if media practitioners work dispassionately to take the tourism forward, it will be good for the country.

“I see media as a profession which helps to touch the lives and minds of people. Journalism is more of a calling than a job and helps to improve the lives of society,” he said and urged journalists to promote the activities of the tourism sector to attract tourists and investors.

In her statement, General Manager of national Tourist Board, Fatmata Kroma, stated that the tourism sector has suffered a lot of misfortunes, citing Ebola scourge, war and the current COVID-19 pandemic and that has impacted the sector negatively.

“When President Julius Maada Bio took over office, he prioritized the tourism sector to drive development. It is not the first time we are engaging the media. This workshop seeks to provide the much needed skills to journalists to be able to promote sustainable Eco-Tourism,” she said.

She added that such engagement with the media will help in marketing the tourism sector to the outside world.

Tourism Minister, Dr. Memunatu Pratt emphasized the need to engage the media in enhancing touristic attractions in the country, noting that the country’s coastal areas are exposed to coastal erosion, which has affected the livelihoods of the people.

Minister of Information and Communications, Mohamed Rahman Swaray called on the Tourism Ministry to support the media to change the dynamics by showcasing the country’s touristic areas to potential investors and tourists.


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